Collaboration of global brand New Era who celebrated its 100th anniversary with the global artist 'BTS', the first Korean to be ranked on the Billboard 200.
BTS X New Era Collaboration utilized the brand identity of 'Beyond The Scene', which means 'youth that grows continuously toward dreams without settling in reality' as the main motif, and 11 collaboration items, a hat and a T-shirt It consists of 4 items, 2 bags, and 17 items in total.
The five items with an impressive contrast of black and purple are designed with a point color of purple, which symbolizes BTS, not only in the hat, but also in the lining of the bag. In particular, the 59FIFTY size cap with BTS album artwork printed on the lining is the highlight.
In addition, 8 colors of 9TWENTY ball caps and 4 types of T-shirts are also eye-catching with various colors. The BTS logo and Beyond The Scene logo are placed on the front and back of the product, and each hat has a washed cotton material and a T-shirt with Coolera material.